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Products and service
Be generous and focus on giving. Provide information about your products and services, your intended market, the benefits to your customers, and on what differentiates you from the competition. Be concise but provide options for more detailed information. When possible, make this information printable or PDF so it can be shared or used later. Provide a phone number or an email address for personalized service.
About us, biographies, and team pages
Give people an insight into who you are. Use pictures, talk about yourself, your mission, the values of your company, and the reasons you started the business. Show your visitors that you are a real person, especially if you are targeting local customers.
Testimonials and success stories
With the Internet, your potential customers will also find your competitors. Potential customers look for help and value. If you have proven success stories, you already have one foot in the door. Provide testimonials, success stories, or case studies that are easy to read and that can be verified.
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