|
|
|
|
|
|
 |
Search engines
and directories, like Goggle and Yahoo,
are usually the most effective and least
expensive methods for bringing traffic to
your website. They like keywords,
links,
traffic, and money. Give them what
they want and they will bring lots of traffic to your website.
For search
engines, websites receiving lots of traffic must be popular and
therefore deserve to rank higher in the search results. Several traffic building
techniques are very simple and can be implemented for free. |
|
|
|
|
|
A useful, well
organized, and content rich website will convince
your visitors to come back to your website. Work
and rework your texts as needed.
|
|
|
Keeping your website layout simple and
standard will help visitors finding
what they need and they will thank you
for that by coming back to your
website. See our
web page layout tutorial for more details.
|
|
|
Visitors
will come back to your website if it
provides them with something useful.
Information, tips, and ideas are great
and do not cost you much. Modify your
content as needed.
|
Periodic content modifications |
|
Give a reason to people to come back
to your website. Create a newsletter,
on-line promotions,
discussion boards, games, create some
hype!
|
|
|
Let the world know
about your website. Every time you open the mouth,
tell your friends, customers, suppliers,
neighbors, family, etc. Get people excited and
invite them to visit your website.
|
|
|
Email signatures are a few lines of text that get
automatically attached by your email program to each
email you send. Include your website name on those
email signatures so everybody that you send an email
to knows about your website.
|
|
|
|
|
Web advertising is an
extension of conventional marketing and advertising
programs. Your website name should appear on your
business card, letter heads, invoices, yellow pages, promotional items,
advertisement, etc.
|
|
|
Small business
listings are often available through the chamber
of commerce, town hall, or other municipal and
regional organizations. Most of these services are
free. This is especially important for small
companies that do most of their businesses
locally. Get listed!
|
|
|
Use
your own website as your home page to add up one
visit to your website every time you
open up your browser. This is nothing to be
proud of but it could easily lead to a few
hundred hits per month.
|
Conventional mailing campaign |
|
Write to your suppliers,
customers, partners, retailers, etc. Offer them web
only promotional items so they go to your website.
Be careful: What works for conventional mailing
programs does not always convert well to the
Internet where unsolicited mail is often associated
to junk and project a negative image of your
company.
|
|
|
|
|
