|
|
Paid advertising, Pay-Per-Click, PPC |
|
|
|
 |
Search engines and directories, like
Goggle and Yahoo, are usually the most effective and least
expensive methods for bringing traffic to your website. They
like keywords,
links,
traffic, and money. Give them what
they want and they will bring lots of traffic to your website.
Give the doorman a good tip and you will not have
to wait in line. The same applies to the search engines.
For enough money they will put your website on top of the search
results. The more you pay, the higher you get. It is paid advertising
and it might be the right thing for your business. |
|
|
|
|
|
|
Pay-per-click is an
advertising option that allows websites to bypass
others and be listed on top of the search engines
results. Advertisers pay a fee every time a
visitor gets to their website through a PPC link.
Most major search engines offer some form of PPC.
|
How will my PPC ad look like |
|
|
Each pay-per-click
provider is a bit different. Paid advertising is
usually high lighted on top or in a special
section of the search result pages.
|
|
|
|
Pay-per-click
providers allow advertisers to bid on
specific keywords they choose. If you
choose "healthy dog food" and are willing
to pay more than anyone else for that
keyword, your website will be displayed on
top of the search engines result when
someone browses the Internet for "healthy
dog food". You get charged the bid amount
every time somebody visits your website
through that link.
|
|
|
|
|
The cost of the program
depends on how much you are willing to bid for a
specific keyword and how much traffic you receive
through your PPC link. The bid amount typically
ranges from a few cents to a few dollars per click.
|
How do I measure the effectiveness of PPC? |
|
PPC providers usually
provide tools to evaluate your most successful
keywords and how many sales or enquiries were made
as a result your PPC advertising.
|
How do I know PPC works for me? |
|
PPC is not different
than any conventional paid advertisement where you
try different things and determine if and what works
well for you. Change your keywords, your bid amount,
subscribe, un-subscribe and make the right business
decision.
|
What if monkeys click my PPC link? |
|
Fraudulent use of PPC is
a serious issue that would quickly put the PPC
providers out of business. They have software in
place to identify unusual activities and will gladly
credit your account if it is the case. Unfortunately
nothing is perfect and provisions for a certain
amount of irrelevant traffic has to be included into
your advertisement budget.
|
|
|
|
|
